BHIVA Rebrand
Services
Branding / UX / UI
Client
British HIV Association
The Brief
To update an aging website and brand with education and member requirements brought to the fore. I worked with hundreds of BHIVA members at their conference in Birmingham, talking to real people and what they desired from the associations rebrand.
This was a mega brand piece, ensuring that BHIVA was brought into the present day while retaining the respect of the community. Creating something so neutral so that it represents everyone in the community was a real challenge to remain visually striking at the same time. The result was an evolved brand guideline document to ensure inclusivity and accessibility. We created a fully accessible colour scheme to meet their diverse needs. New supporting typography was applied to present a modern, cohesive look.
Creating a AAA accessible brand while remaining visually striking, clear and professional was a true creative challenge. Working in such strict confines really brings out the
Events are one of the key outputs of BHIVA. We created a visually appealing events area, meaning BHIVA could promote each of their events with focused content, driving ticket sales.
Takeaways
