New York Fashion Week
Services
UX / UI / Interactions
Client
WME Fashion
The Brief
NYFW is the preeminent New York Fashion Week destination. They needed a slick website which showcased all of thereAn incredible new website for the biggest fashion event in the world.
As the largest and most prestigious fashion event in the world the NYFW Team wanted a website that matched their status. Through a collaborative process with NYFW & IMG we designed a site that looks super slick and presents the shows as a premier fashion event. A seminal project for myself to lead on the visual ideation, UX and UI for the NYFW website. Naturally this was a very nervous time working with such a huge name and working with the team in NYC was great experience for me, understanding how to manage senior stakeholders, design vision and usability was the key takeaway and one that aided me in my development massively.
A year later, I also designed a livestream hub for NYFW: The Shows, where the user coild watch all of the seasons showings and catch up on thing's they've missed.
The video library was vast, the client requested a collection system so they could organise all of the years and brands. We then wove the collections into a browsable homepage with suggestions, giving priority to livestreams and page takeovers where necessary.
Takeaways