Project Simply's niche was that were competitive in many sectors, namely music & events, fashion, non-profit and coworking. We decided as a collective that that information architechture of the website would revolve around those sectors. Creating bespoke landing pages for each, using our prowess as SEO content and letting our case studies do all the talking. The result is a super slick new site grounded in our social proof, using clients to backup our talking. We added interactions sparingly as we wanted to ensure everything was cohesive and not over the top like some agency sites. The page wipes and hovers were grounded in our new brand and felt true to what we were selling.